Duracell has the best placed sponsorship in all of F1.

The airbox on top of Alex Albon’s and Logan Sargeant’s car is a battery. Brilliant.

Duracell came to us looking for a campaign to highlight their partnership with Williams Racing during the 2023 F1 season. We came back to them after noticing the whine of the engine sounds like something else you’ll experience if you choose any other battery…

As mentioned in Little Black Book and Ads Of The World

 
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The Language Of Baseball - Budweiser