What’s the one word every other used car dealer is afraid of? Used.
EchoPark is a whole new kind of used car buying experience that revolutionized the process from the ground up. So, as a finger in the eye to the rest of the industry, we leaned into the one word they’re afraid of.
These aren’t certified cars. These are’t pre-owned cars. These are used cars. And y’know what used cars have? A history. And, if a whole new kind of dealership is choosey enough in deciding what they’ll put on their lot, that history makes these cars more appealing.
As mentioned in LBB Online.