What if an entire state’s worth of headlines was all a big misunderstanding?

You think you know the story of the most maligned man in the most maligned state. Now it’s time for his side. It’s not Florida Man. It’s Florida, Man.

This fever dream came to in order to launch the IPO of Kin Insurance; the insurance company built for Florida that gets Florida.

The trailer presented first. Followed by the full-length mockumentary and a couple of the string of social spots we leveraged to do some more direct sales with our newly minted star.

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